In Türkiye, rapid urban migration has created a stark economic divide. Many rural artisans, unable to sustain themselves in their villages, have been forced to move to major cities, like Istanbul, in search of factory work. However, without the skills needed to thrive in an urban environment, most end up in low-wage, exploitative jobs with little stability or dignity. This cycle has not only strained city infrastructure but has also led to the decline of traditional crafts in rural areas.

At the same time, Türkiye has been experiencing hyperinflation, with the Turkish lira losing significant value in recent years. The rising cost of living has made it even harder for the average worker to survive, especially in urban areas where expenses are highest. Many companies, including those that claim to be ‘fair trade,’ still pay only the legal minimum wage – an amount that falls far short of what is needed to live with security.

At Jennifer’s Hamam, we believe the solution is not to abandon rural communities but to restore economic opportunities within them. By paying our weavers per piece – at rates that amount to three times or more than the Turkish minimum wage – we ensure that artisans can continue to live and work in their own villages while earning a sustainable income that keeps pace with inflation.

The approach does more than just provide fair pay:

• It preserves traditional craftsmanship, allowing weavers to pass their skills on to the next generation instead of being lost to industrialization.
• It strengthens local economies, keeping wealth and opportunity within villages instead of forcing migration to overcrowded cities.
• It provides dignity and independence, allowing artisans to work in small workshops rather than enduring rigid, high-pressure factory environments.
• It protects artisans from economic instability, ensuring that their wages remain meaningful despite the lira’s volatility.

By choosing handwoven textiles from Jennifer’s Hamam, you’re not just purchasing a superior product – you’re directly contributing to a more balanced, ethical economy that empowers artisans to thrive in their own communities, even in uncertain economic times.